Social validation or social proofing is a psychological phenomena that you can use to promote your business using social media.

When people don’t have enough information to make a decision they feel vulnerable and at risk – this is something that also happens to buyers and clients when they are deciding whether or not to use your services or buy your goods. You can help to take the uncertainty out of their decision-making.

When people feel uncertain about whether to commit to a purchase they look for other clues that will help them make their decision.

Social media can play a big role in this process and your potential clients will include your social media popularity and the trust that other clients show in you as an indication that you are a trustworthy and reliable service provider.

Your ongoing presence and the feedback you receive from existing clients increases your credibility as a provider and fosters a feeling of familiarity with new or potential clients.

This is why regular posts, updates, offers and news should be a routine part of your business activity.

If clients can see that you are working away to providing a good service they know that they can rely on you to deliver.

Remember, social validation helps people make up their minds about you and your business.